Advantage

Experience.: The current team has a long track record of success investing in Canadian and U.S. growth stocks in both up and down markets. Each portfolio manager is an expert in several industry sectors and has covered those areas through multiple business cycles.
Talent and teamwork.: The firm’s partners have worked together for many years, and Pembroke remains committed to developing future generations of investment managers who share the firm’s core vision, values, work ethic, and skills.
Diligence.: The firm invests the time and resources required to source financially healthy companies with strong management teams, impressive growth potential, and leading market positions. Pembroke has an established network of contacts in North America that help assess management and identify great investment opportunities. Portfolio managers and analysts travel to companies to meet management teams at their offices and attend investment conferences across North America.
Creativity.: Pembroke seeks investments that are not fully recognized by the mainstream investment community. By identifying promising companies that are not yet widely followed, Pembroke participates in the growth of enterprises at reasonable valuations and benefits from multiple expansion as the broader investment community learns about the opportunity.
Aligned interests.: The firm’s partners have a significant portion of their wealth invested alongside their clients’ assets and therefore share a common desire to generate superior risk adjusted returns.